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  • Marketing Specialist

    Posted: 10/04/2021

    Department:  Marketing
    Supervisor:  Marketing Manager
     
    Purpose:
    The Marketing Specialist is responsible for assisting with the creative and design development of LandMark Implement marketing and advertising campaigns; assists with the LandMark social media platform; helps maintain promotional materials inventory; helps manage the company creative database.
     
    Responsibilities:
    • Creates and executes day-to-day successful marketing tasks and campaigns.  To include but not be limited to new and used equipment sales, parts, service, precision ag products as well as company communications and recruitment efforts.
    • Produces marketing communications, such as emails, flyers, brochures and event related materials.
    • Assists with website and blog maintenance on the LandMark website.
    • Responsible for maintaining and updating the LandMark App, Customer Portal and VS Networks with timely monthly promotions.
    • Grows and develops LandMark’s video presence by ideation and creation of videos (for use on social media, website, internal and external events, etc).
    • Assists with managing the LandMark social media platforms (Facebook, Twitter, YouTube, Instagram, TikTok videos, etc).
      • Generates content utilizing copywriting and design skills, as well as tailor existing creative/communication to fit social mediums as needed. Digitally designs social media graphics, banners, images, and provides email support as needed.
      • Manages live social media postings, schedules, and community engagement during LandMark events.
      • Follows the latest social marketing developments and makes recommendations on how to improve or expand LandMark’s presence on existing or new social media platforms.
      • Familiarity using social media reporting tools to retrieve relevant metrics and optimize social strategy.
    • Assists Marketing Data Analyst with Customer Relationship Management maintenance and sales leads.
    • Keeps promotional/branded items organized and ready by coordinating requests by location.
    • Helps represent Marketing department at location clinics and other local events.
    • Other duties, as assigned.
     
     
     
    Experience, Education, Skills and Knowledge:
    • Bachelor or Associate Degree in marketing, multimedia, advertising, graphic design and/or related field.
    • Demonstrated experience in marketing, creative design and social media communication with the potential required to learn our business and culture.  2+ years demonstrated experience.
    • Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere).
    • Familiar with HTML and content management systems.
    • Ability to analyze and interpret internal and external marketing reports.
    • Demonstrated skill in managing projects and prioritizing workloads using organizational skills with excellent attention to detail and accuracy.
    • Established strong proactive work-ethic and interpersonal skills.
    • Ability to speak effectively one-on-one and within a team group.
    • Ability to travel with flexibility in schedule for company meetings and events.