November 7, 2025
Blog
Digital Tips to Boost Sales on Small Business Saturday (and All Year)
The holiday season is one of the busiest times for local businesses, but it also brings one of the biggest opportunities: Small Business Saturday.
If you’re a business owner in Holdrege or anywhere in Phelps County, there are simple digital strategies you can use to bring more customers through your doors, not just during the holidays, but year-round.
Here are a few ideas that are easy to start and proven to make a difference.
1. Make Your Online Presence Holiday-Ready
Even if you don’t sell online, your customers are probably looking you up before they visit. Make sure your website and social media channels are up to date with:
- Current hours and contact info
- Holiday promotions or event details
- Seasonal graphics and messages
Let people know you’re ready to welcome them. It’s a small touch that builds trust and keeps your brand top of mind. You can also create a free event on Facebook and invite customers to share it with friends.
2. Engage, Don’t Just Sell
Sales posts have their place, but to build long-term customer relationships, mix in personal, helpful, or local content. For example:
- Share a behind-the-scenes story about your business
- Highlight your team or loyal customers
- Offer tips related to your products or services (like gift ideas or how-tos)
You’re not just selling products, you’re part of the community. Use your digital voice to reflect that.
3. Use Tools That Make It Easy to Participate
Want more people to attend your holiday events or promotions? Make it easy for them. Tools like “add to calendar” buttons let shoppers quickly save your events on their phones or computers. These small tools reduce friction and increase attendance.
4. Welcome New Customers with a Follow-Up
Small Business Saturday often brings in people who are new to your store. Keep that momentum going with a simple welcome email. You can:
- Thank them for visiting
- Offer a return discount
- Invite them to follow you online or join your email list
Email may seem old-school, but open rates for welcome messages are still high and it’s one of the most cost-effective ways to build repeat business.
5. Collaborate with Other Local Businesses
Consider teaming up with other businesses nearby to run a joint promotion or shared giveaway. Collaboration increases reach and reminds shoppers that supporting small businesses helps the whole community. You can even create a shared calendar of events that customers can subscribe to.