Holiday Retail Trends Small Businesses Should Watch

Holiday Retail Trends Small Businesses Should Watch

If you own a business in Holdrege or Phelps County, the holiday season brings opportunity, but also more competition than ever. Customers are shopping with more caution and smarter with their dollars. To succeed, you’ll want to tune your strategy based on the trends shaping how people buy during the holidays.

Here are three key trends to keep in mind as you plan your holiday sales and marketing.

1. Value and Essentials Over Excess

Consumers are feeling pressure from inflation and economic uncertainty, so many are prioritizing smart buys rather than impulse purchases. What this means for your business:

• Focus on items or services that meet real needs
• Highlight deals, bundles, or core offerings
• Show how what you sell offers lasting value or solves a problem

2. Digital Convenience and Omnichannel Engagement

Shoppers today want ease. Even if they buy in‑store, they often start online. They research products, compare options, and want quick pickup or smooth payment. For your business this could mean:

• Updating your web presence and listing hours or in‑store pickup options
• Using social media to let people know what you have and how they can get it
• Ensuring your checkout process — online or in‑store — is fast and simple

Experts say meeting customers “digitally, socially, and emotionally” is key.

3. Storytelling and Experience Matter

With many shoppers sticking to familiar spending habits, small businesses can stand out by being personal, authentic, and connected to community. You don’t just sell a product, you sell your story.

• Share why your business started or what makes you unique
• Show behind‑the‑scenes or staff highlights on social media
• Create holiday experiences in your store that bring people in for more than just shopping