August 27, 2025
Blog
If you run a business in the Holdrege area, tourism may be working in your favor more than you think. This blog shows how even brief visitor traffic can bring lasting value and how you can tap into it.
Visitors Bring More Than Suitcases
Every time someone stops in Holdrege, whether it’s for a sporting event, a family visit, or just a scenic drive, they’re making economic choices. They’re grabbing coffee, filling up their tank, browsing downtown, or staying overnight.
These choices add up. According to the Nebraska Tourism Commission, visitor spending directly supports local jobs and sales tax revenue. And for small businesses, even a single transaction from a traveler can turn into repeat business if you make a strong impression.
Simple Ways to Make Your Business Tourist-Ready
- Tourists often make fast decisions based on search results and reviews. That’s why visibility and convenience matter.
- Keep your Google listing and social media current with accurate hours, contact info, and photos.
- Add signage or QR codes in your window to draw attention after hours.
- Share stories or tips online that highlight what makes your business worth the stop.
Want help managing your online presence? Contact the Chamber.
Partner for Greater Reach
You don’t have to do it alone. When local businesses team up, everyone benefits.
- Cross-promote with hotels, shops, and restaurants through shared flyers or social shout-outs.
- Offer discounts or packages tied to major events like the county fair or community festivals.
- Connect with tourism leaders like Nebraska Passport or Visit Nebraska to get listed and noticed.
Turn Attention Into Action
Events are magnets for new foot traffic, use them to your advantage. A special offer during a big weekend or a photo-worthy display could bring in someone who’s never been inside your door before.
You can also submit your own events to the Chamber Calendar to boost visibility.
Small Changes, Big Impact
Tourism doesn’t just help hotels, it supports local retail, dining, fuel, and services. By making your business more visible and engaging, you can welcome visitors in ways that build long-term support.
Let’s keep Holdrege a place people want to return to, and a place worth telling others about.