How to Use Podcasts to Promote Your Business

How to Use Podcasts to Promote Your Business

Podcasts are more than background noise, they’re a growing marketing tool that connects businesses with listeners in a personal, focused way. Whether someone’s walking the dog or driving to work, podcasts are often part of their daily routine. That makes them a great space to share your story.

This post is for Holdrege-area business owners looking for fresh, authentic ways to reach more people and build trust.

1. Reach a Focused, Intentional Audience

Unlike traditional ads that interrupt, podcasts invite. Listeners choose to tune in. That means you’re speaking to people who are curious, attentive, and open to learning something new.

It’s a chance to build a real connection, especially when they hear your voice sharing insights, stories, or ideas that matter to them.

2. Share Value, Build Credibility

Podcasting isn’t about a sales pitch, it’s about showing up as someone worth listening to. Talk about challenges you’ve overcome, share what you’ve learned, and offer tips others can use.

When listeners find value in what you share, they’re more likely to trust you, and eventually become customers, clients, or advocates.

3. Improve Your Communication

Speaking on a podcast sharpens skills that translate far beyond the mic. You’ll get better at telling your story, answering questions, and thinking on your feet.

These are the same skills that help with sales conversations, public speaking, and leadership. It’s great practice in a supportive, conversational setting.

4. Add Podcasts to Your Promo Strategy

Launching something new? Podcasts can be part of your “promo tour.” Use them to explain your product or service, share behind-the-scenes insights, or offer special deals for listeners.

Whether you join an industry podcast or a local one, you’ll get exposure to a new audience that’s ready to listen.

Try It with the Chamber’s Connect Podcast

If you’re a Chamber member, consider being a guest on the Connect Podcast! It’s a great way to:

• Share your story
• Highlight your business
• Practice your messaging in a relaxed setting

We’re here to help you feel confident and prepared, just reach out to get started.
 

Take the next step: Contact the Chamber to schedule your guest spot on the Connect Podcast. Let’s tell your story, one conversation at a time.